Elsevier

Elsevier partnered with Edenspiekermann (now State of Tomorrow) to reimagine its global identity around one mission: advancing human progress together. Its journals and digital products reach a vast audience across three segments: Health, Industry and Academic & Government. I joined as design lead, with the task of moving a brand with a long heritage into a digital age, inside an organization where every idea has to find its way through many teams.

We started by consolidating the existing brand. I then pushed one creative concept until it worked as a real asset: a single rectangle. It hints at books and publications and at the move to digital, and it is abstract enough to flex across icons, infographics, campaigns and products. From there the identity carried into the Elsevier website, which I reskinned with the in-house developers, and into health products such as ClinicalKey and ClinicalKey AI. It now runs across thousands of assets and touchpoints.