Nike KitStudio
Overview
Nike Teams is an online platform that enables football clubs to design and order their own kits with professional quality using an interactive 3D design tool. The platform gives teams the freedom to create personalized uniforms, including shirts, socks, pants and jackets, while guiding users through a smooth checkout process.
At The Valley, I worked as a UX designer focusing on the design flow from customization to purchase. I ensured that the 3D model provided a realistic preview and allowed users to explore every detail of their designs directly in the browser. The system is updated yearly with new templates and colorways, giving small clubs the tools to remain creative without sponsors or external design support.
The platform is designed to be intuitive for both new and returning users and balances creativity with usability. Checkout flows were optimized to support existing teams while maintaining consistency and clarity for new users. The final experience empowers clubs to create professional-looking kits and fosters pride and engagement in their team identity.
Services
Brand Design
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Digital Design
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Product Design
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